Total Primary Care - Healthcare Franchise
Total Primary Care operates a growing healthcare franchise across Texas, supporting 90+ clinics with everything from patient bases and office design to operations and technology. Their old CRM limited growth and compliance - they needed a platform designed for healthcare scale.
CLIENT
Total Primary Care
SERVICE PROVIDED
Custom CRM Development, Secure Data Management
INDUSTRY
Healthcare / Franchise Management
The Challange
With 90+ clinics under management, Total Primary Care had outgrown their generic CRM (Kustomer). The system lacked healthcare-specific functionality, was expensive to maintain, and offered poor support.
These limitations created inefficiencies in patient data management and slowed franchise expansion. Leadership needed a purpose-built platform designed for healthcare operations, compliance, and scale.
Our Approach
Emersoft designed and delivered a custom healthcare CRM tailored to franchise operations. The system introduced secure user permissions, audit history, and two-factor authentication to ensure HIPAA compliance.
We streamlined patient data storage, reporting, and notifications while ensuring the platform remained intuitive for clinical and operational staff. The MVP was shipped in just five months, with ongoing improvements and long-term technical support still in place.
Robert Sek
CEO and Founder, Total Primary Care
The Outcome
Total Primary Care now runs on a CRM that is both scalable and reliable — empowering staff to access patient records 80% faster while reducing training hours by 60%.
The platform has become a cornerstone of their franchise growth, replacing inefficiency with automation and compliance.
Results That Speak for Themselves
Long-term partnerships are built on results, not promises
The Results
90+ - franchise clinics onboarded
60% - reduction in training hours
80% - faster patient data retrieval
5 months - to deliver the MVP
