​TikTok Shop made easy: sell the full Gardners catalogue without extra work, using Emersoft Books App

​This free live webinar is an extension of our Skills Lab presentation at this year's Booksellers Association conference in Hinckley. We received tremendous feedback from booksellers and wanted to give back with education for all booksellers who for some reason could not make it to the conference or the presentation.

​What we'll cover:

• ​TikTok Shop: how it works for bookstores and why BookTok is driving real sales. The "why TikTok Shop" layer.

• ​Emersoft Books App: the bookstore-specific layer — sell the full Gardners catalogue through TikTok Shop with no extra work, using the Emersoft Books App.

​This live webinar is a great resource for:

​Dedicated to UK booksellers.

• ​UK independent bookstores

• ​Existing Shopify stores

• ​Stores curious about TikTok Shop

• ​Stores planning to upgrade from an outdated website or system

​Event details:

​🗓 Monday, 2nd November 2026.
Format: 45 minute webinar + live Q&A

​⏰ 3:00 PM London time
📍 Virtual: wherever there's Wi-Fi and ambition

​Speakers:

• ​Michael Plummer: Gardners.com
  Gardners is the UK's largest book wholesaler, supplying books, eBooks, gifts and stationery to retailers worldwide.

• ​Marcin Ruman: Founder, Emersoft.co
  The Emersoft Books app connects your Shopify store to the Gardners catalogue with automated fulfillment, so you can sell books online without holding stock. Emersoft is partnered with Shopify, Gardners and TikTok Shop.

• ​Pawel Marciniuk: Co-Founder, Emersoft.co

​Can't make it live? Register anyway, and we'll send you the recording.