Live on

Dec 4, 2025, 5:00 PM EST

Leveraging AI in the Stone Industry: Boosting Efficiency & Innovation

​AI Won’t Replace Stone Companies. But the Ones Using It Will Outperform Everyone Else.

AI Won’t Replace Stone Companies. But the Ones Using It Will Outperform Everyone Else.

​This event is built for stone industry leaders including fabricators, distributors, and owners who are ready to integrate AI into daily operations and gain a competitive edge through smarter, data driven decision making.

Event Agenda:

5:00 – 5:05 Introductions – Jon, Pawel, Marcin, Elena.

​Overview of the webinar series and today’s focus on AI sales tools.

5:05 – 5:15 Elena: Live walkthrough of the agent finding and contacting leads.

​Elena & Jon: Automated AI Voice Sales Assistant Demo.

5:15 – 5:35 Pawel & Marcin: Demonstration of AI ability to generate realistic kitchen previews. The AI-powered kitchen visualizations enhance the sales process by providing customers with fast, customized, and photorealistic previews that improve the buying experience and give the fabricator a competitive edge.

5:35 – 5:45 Special Guest Session – Joe Alva: AI Manufacturing Strategy Advice.

5:45 – 6:00 Q&A Session (15 minutes)

4 Pillars Framework:

​This webinar is part of a series that shows stone companies how to use AI in four core areas of the business:

  1. Sales
    Use AI agents to generate and qualify leads, support outreach, and create repeatable follow up so sales teams spend more time closing and less time chasing.

  2. Marketing
    Use AI for AEO, website improvements, and CRM workflows so you attract better leads, improve online presence, and run consistent campaigns with less manual work.

  3. Operations
    Use AI and tools like Whale and smart workflows to reduce labor and administrative time, standardize processes, and improve throughput on the shop floor.

  4. Finance
    Use AI ready financial tools to align pricing, margin, and decision making so owners understand performance and plan growth with real numbers, not gut feel.

Event details:

​​🗓 Thursday, December 4, Format: 45‑minute webinar + live Q&A
5:00 PM EST
📍 Zoom: wherever there’s Wi-Fi and ambition

Speakers:

  • Jon Kaplan: Founder, jkaplanconsulting.com
    Expert in stone industry strategy, growth, and operational excellence. Jon brings decades of experience helping companies scale through innovation and process optimization.

  • Joe AlvaCEO & Inventor, Poseidon Industries, Inc.
    Manufacturing strategy advisor and innovator in next-generation stone fabrication technology.

  • ​​Marcin Ruman: Founder, Emersoft.co

  • ​​Pawel Marciniuk: Co-Founder, Emersoft.co

  • ​​Elena Nikiforia: Founder, Supercharged Community

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