TikTok shop is exploding right now, and if you're not taking advantage of it, you're already behind.

​You see, we're living in a new era of e commerce, and the gap between sellers who are set up and those who aren’t is growing fast. BookTok creates the demand, and TikTok Shop is where that demand turns into sales. If you’re not capturing that demand in the moment, someone else is.

​This live event is for bookstores, creators, authors, and publishers who want to sell every book they recommend on TikTok Shop — and for anyone else looking to capture BookTok demand without managing inventory.

​Sell every book your audience wants — without stocking or shipping a single one.

​During the webinar, we’ll highlight what’s working on TikTok Shop right now: the content formats driving sales, the creator partnerships making the biggest impact, and how to easily connect your catalog so every recommendation is instantly shoppable.

​Agenda

​Michael Zhu, Head of Books & Entertainment at TikTok:

• ​Market opportunity

• ​What winning sellers do

• ​Onboarding path

• ​Incentives/support from TikTok

​Marcin Ruman & Pawel Marciniuk, Founders of Emersoft.co

• ​How the backend works

• ​Shopify → Ingram → TikTok flow

• ​Catalog access

• ​Fulfillment automation

• ​How seller can launch without operational complexity

​Partner Talk: Genni.com

• ​Current winning products/content angles

• ​Sales-driving tactics

• ​Practical strategies for booksellers on TikTok Shop

​Event details

​​​​​🗓 Monday, April 13th, Format: 45‑minute webinar + live Q&A
⏰ 4:00 PM EST
📍 Zoom: wherever there’s Wi-Fi and ambition

​​​​Speakers

• ​​​​​Pawel Marciniuk: Co-Founder, Emersoft.co

• ​​Marcin Ruman: Founder, Emersoft.co

• ​Michael Zhu: Head of Books & Entertainment for TikTok Shop US, TikTok.com

• ​Itai Winter: VP, Commercial Partnerships, Genni.com

• ​Elie Gutwirth: Founder, leeside.digital

​​​​If you sell books on TikTok Shop or plan to, this is one you should be in the room for.