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BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory
BookTok didn’t just grow. It tripled last year and is forecasted to triple again in 2026.
This live event is for bookstores, creators, authors, and publishers who want to sell every book they recommend on TikTok Shop — and for anyone else looking to capture BookTok demand without managing inventory.
Sell every book your audience wants — without stocking or shipping a single one.
Customer behavior is shifting fast. Discovery is happening on BookTok, but more importantly, purchasing is moving there too. If you’re not set up to capture that demand where it happens, you’re losing the sale to someone who is.
You’ll see what’s working right now: content formats, creator partnerships, and how to connect your catalog so every recommendation is instantly shoppable.
We’ll also introduce Michael Zhu, Head of Books & Entertainment at TikTok, and walk through the support, incentives, and onboarding available to bookstores entering TikTok Shop.
Event details
🗓 Monday, April 13th, Format: 45‑minute webinar + live Q&A
⏰ 4:00 PM EST
📍 Zoom: wherever there’s Wi-Fi and ambition
Speakers
Pawel Marciniuk: Co-Founder, Emersoft.co
Marcin Ruman: Founder, Emersoft.co
Michael Zhu: Head of Books & Entertainment for TikTok Shop US, TikTok.com
Itai Winter: VP, Commercial Partnerships, Genni.com
Elie Gutwirth: Founder, leeside.digital
If you sell books on TikTok Shop or plan to, this is one you should be in the room for.
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