Custom E-commerce Website and eBay store
Google Apps Setup
Europe's biggest supplier of mirrors and lighting for commercial trucks.
Unitruck is a leading, UK-based manufacturer and distributor of rear-view mirrors and lighting for commercial vehicle industry. With 27 years of experience they estabilished themselves as the biggest after-market CV wing mirror distributor in Europe.
Unitruck’s brand has become synonymous with the highest quality rear view mirrors and vehicle lighting. As of October 2018 they started their US West Coast expansion. Unitruck chose Nevada as their US base.
"Guys have done an excellent job with our new Unitruck website. It looks great, it’s super fast and our e-commerce shop is nicely integrated. Excellent communication and quick execution!"
Unitruck needed an e-commerce platform to start selling products in a B2C fashion on the US market. At the same time they wanted to highlight their position in the native UK and provide information about the company’s roots.
The platform was supposed to be simple to navigate while having a refreshed, modern look providing a pleasant user experience.
Facilitate Unitruck USA business expansion through a user-friendly e-commerce system
Increase Unitruck brand awareness
Get visitors to sing up for a newsletter before the website's launch
To ensure that we share the same vision we made a thorough interview with Unitruck to better understand their needs.
We also carried out an US market research to see who the competitors are. Having detailed analysis of what the client needs we started the planning phase for the design as well as the development part. In the meantime to signalise the imminent changes we created a countdown page letting visitors to sign up for a newsletter.
based on the target audience
Automated e-commerce system
integrated with the fulfillment center in the USA.
Custom eBay store
linked to the Shopify platform and fulfillment center
12% conversion rate
one the pre-release countdown page